Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporate manufacturer
headquartered in Munich, Bavaria, Germany
Founded: 7 March 1916, Munich, Germany
Owners: Susanne Klatten
Owners: Stefan Quandt
The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.
Mini (stylised as MINI) is a British automotive marque founded in 1969, owned by German automotive company BMW since 2000
Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998
The slogan 'The Ultimate Driving Machine' was first used in North America in 1974.
n 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'.
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