Bayerische Motoren Werke AG

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Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporate manufacturer


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headquartered in Munich, Bavaria, Germany

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Founded: 7 March 1916, Munich, Germany

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Owners: Susanne Klatten


Image of Susanne Hanna Ursula Klatten is a German billionaire heiress, the daughter of Herbert and Johanna Quandt.

Owners: Stefan Quandt


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The corporation was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.


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Mini (stylised as MINI)[1] is a British automotive marque founded in 1969, owned by German automotive company BMW since 2000

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Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998

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The slogan 'The Ultimate Driving Machine' was first used in North America in 1974.


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n 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'.


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